Sample Sites

  • The Blueprint

    The Blueprint is a resource hub for healthcare professionals and customers. Audience-relevant content is displayed based on various conditions including their entry point. This site features a customized search engine to help users find what they’re looking for, and discover new content. WordPress enables their marketing team to author and manage content.

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  • Shutout the Stigma

    BlueKC's partnership initiative with the Kansas City Royals aims to normalize and raise awareness of young athletes experiencing mental health challenges. This site features compelling videos from the perspective of child athletes who are experiencing mental health challenges, along with several informational resources for parents.

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Yoruba/Saxon

Technical FAQs

  • Success metrics are subjective but for us, these are concepts that stand out:

    • A user-experience focused approach. Information architecture that strategically guides the user through a brand story and helps them find what they are looking for quickly and easily.

    • Content that provides value to the target audience and speaks in the brand’s voice.

    • Features that provide a great experience for visually impaired users and support supportive devices.

    • Optimized performance; a website that loads quickly on any device.

    • Visual design that is customized for different devices and captures the essence of a brand and resonates with the user.

    • Metrics monitoring tools that do not compromise performance and facilitate meaningful data collection.

    • An infrastructure that is flexible and scalable.

  • CMS stands for content management system. It is a login-secured space that allows you to author and manage the content (and in some cases the appearance) of your website. Some of the more common CMS platforms include:

    • WordPress

    • Squarespace

    • Adobe Experience Manager

    • Wix

  • Search engine optimization is the practice of setting up your site to be recognized by search engines in a way that produces the highest possible score; which moves your site closer to the top of search results.

  • Compliance with the Web Content Accessibility Guidelines refers to the practice of setting up your site to accommodate users who have visual impairments and use assistive devices such as screen readers.